Retail Marketing/Entrepreneurship is a three-year program providing students with skills in Retail Marketing and Customer Service occupation. Businesses such as retail stores, restaurants, hospitality, sports, and entertainment, and especially customer service industries are looking for qualified skilled employees from this area of study.

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Students who are accountable, have a willingness to learn, display a strong work ethic, enjoy working with people, have a friendly, outgoing appearance, good communication skills and a positive outlook would be successful in this program. This course provides instruction in areas such as: salesmanship, advertising, visual merchandising, marketing human relations, cashiering, job interview skills, merchandising, store operations and customer service. Students have the opportunity to become nationally certified through the National Retail Federation, NRF, in Customer Service.

This program provides the opportunity for a cooperative work experience in the senior year for qualified students. Students develop retail marketing skills through the operations of the School Store. Students gain additional hands-on experience by participating in the School Store through different roles such as Cashier, Greeter and Store Manager.

Students in this area are members of SkillsUSA for emerging leaders in marketing, Business Management and Administration, hospitality, sports and entertainment and finance. This student organization is active in the school community and the state by completing various community service projects and participating in the SkillsUSA activities throughout the school year.


  • Be accountable, have a willingness to learn and strong work ethic
  • Be friendly and outgoing
  • Be able to stand for long periods of time
  • Be trustworthy
  • Possess a neat appearance and good personal hygiene

For information on this occupation’s description, required knowledge, job tasks and related job titles, state/national wages and employment trends, visit the U.S. Dept. of Labor’s site for this career field.

Student Testimonial:
Retail Marketing / Entrepreneurship


GACTC graduates can get a jump start on post-secondary education by taking advantage of the various articulation and/or dual enrollment opportunities. Review the college credit opportunities for the Welding program.


  • OSHA 10
  • NRF Customer Service & Sales
  • NRF Retail Industry Fundamentals – Business of Retail